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HEY HEY JOE INFO | FREE RESOURCES AND ADVICE FOR NON PROFITS
Awesome advice and resources
for non-profits from Joe Saxton

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Joe Saxton
2 min read
Take a break: five reasons why it makes no sense for charities to campaign during elections!
It’s general election season. The candidates are out on the stump, stuffing letter boxes and meeting voters. The election debates are on...
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Joe Saxton
2 min read
Six interesting things to notice about our 2023 social media review
Here are six findings from our 2023 social media review – High Five 2023. You can read our full social media report here. Finding 1: For...
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Samiksha Rai
3 min read
Gratitude in Giving: Unveiling Heartfelt Thank You Letters from Charitable Donations
Welcome to this two-part project that delves into my experiences as I facilitated donations on behalf of HeyHeyJoe. This installment,...
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Samiksha Rai
3 min read
Mastering the Art of Storytelling: Our top ten charity video picks
Introduction Videos are a key part of social media and how people absorb information about the world. With the rise of tik tok, shorters...
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Joe Saxton
1 min read
10 fascinating nuggets to notice about our google charity search report
1. Searches for Ukraine, particularly the terms volunteer and donate in various different forms spiked for about a month after the...
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Joe Saxton
13 min read
What’s in a Name?
Teasing out the key issues if a charity wants to change their name Introduction This paper is designed to look at some of the issues...
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Joe Saxton
9 min read
High five: Part 1 of 2
Five big ways that the world of media has changed since the new millennium Introduction Twenty years ago I had just finished as Director...
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Samiksha Rai
9 min read
Influential friends?How much do MPs promote charities via their websites and Twitter feeds?
Samiksha Rai and Joe Saxton September 2022 Introduction Some charities have come in for a tough time from politicians in recent years –...
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Joe Saxton
1 min read
How to raise awareness of your charity or non- profit
A seven minute overview of how to raise awareness for your charity from getting the right names to making sure you are in it for the long...
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Joe Saxton
9 min read
How to build awareness for a charity
I have spent the last 20 years trying to help charities measure their brands, their awareness, and the impact of the work that they do....
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Joe Saxton
1 min read
Searching for Answers
How good are websites at helping charities be transparent? Transparency has become something of a buzzword for charities. It represents...
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Joe Saxton
12 min read
A strong charity brand comes from strong beliefs and values
Introduction Charities have amongst the strongest brands of any organisation, commercial, public or voluntary. The image projected by...
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