For as long as I can remember, charities have worried about what to call our sector. Over the years, I have seen all sorts of variants. Here are some and their flaws: ·      Charity sector – but misses out non-profits that aren’t charities ·      Third Sector – why have we relegated ourselves to third ·      Social Sector – doesn’t really include large chunks of charities ·      Civil Society – hard to add a ‘sector’ to that, without getting tongue-tied ·      Voluntary Sector – there is...

Introduction This is the ninth in the Heyheyjoe briefing series, looking at external social, economic, and demographic changes and their impact on charities and non-profit organisations. This one focuses on leisure time and leisure expenditure and how those changes impact charities.   The rise in leisure time The rise in leisure time is driven by a number of factors. The decrease in work time – in 1970, we did an average of 30 hours a week, while it was 23 hours a week in 2014 (...

Introduction We all know sub-brands. We see them probably every day in our shopping and engaging with the world. They are extensively used in the commercial sector, but the point of this blog is to ask why they don’t get used in the charity sector more, or don’t get used very well. But first, an explanation of sub-brands.   What are sub-brands? Sub-brands are brands with a separate identity that operate under the umbrella of a larger parent brand. The separate identity usually makes clear the...