Strategies don’t happen in isolation. They happen in the context of the wider world in which an organisation is working. The external or internal context will to a greater or lesser extent impact on the goals that the organisation is setting. The winners in this section are Trussell Trust and SAMH who both neatly set out the context and changes that are driving the use of food banks and rise in mental health challenges respectively. As the two snips illustrate they both highlight some of the faults in the external world that are driving the demand for help or creating problems. The benefits system as an example for food banks, and long waiting lists for mental health treatment for SAMH.
You can find the Trussell trust strategy here: https://www.trusselltrust.org/about/our-strategic-plan/ and the SAMH one here: https://www.samh.org.uk/documents/SAMH_Strategy-We_Wont_Wait.pdf
