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HEY HEY JOE INFO | FREE RESOURCES AND ADVICE FOR NON PROFITS
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Why don’t charities use sub-brands more?
Introduction We all know sub-brands. We see them probably every day in our shopping and engaging with the world. They are extensively used in the commercial sector, but the point of this blog is to ask why they don’t get used in the charity sector more, or don’t get used very well. But first, an explanation of sub-brands. What are sub-brands? Sub-brands are brands with a separate identity that operate under the umbrella of a larger parent brand. The separate identity usuall
Joe Saxton
4 min read
Changing Society Briefing 8: The rise of celebrity and personality and the decline of policy and its implications for charities
Introduction This is the eighth in the Heyheyjoe briefing series, looking at external social, economic, and demographic changes and their impact on charities and non-profit organisations. This one focuses on how it is personalities and celebrities that increasingly dominate our thinking socially and politically. Some ways in which celebrities rise, and institutions fall Celebrities dominate social media, particularly Instagram The top ten accounts on Instagram have an astonis
Joe Saxton
5 min read
Changing Society Briefing 7: The rise of consumer choice and its implications for charities
Introduction This is the seventh in the Heyheyjoe briefing series, looking at external social, economic, and demographic changes and...
Joe Saxton
6 min read
How do we measure the success of a charity?
Introduction It's easy to measure the success of a company – profit, turnover, share price – to name but 3 ways. It is much harder to...
Joe Saxton
4 min read
What if charities were on Tinder? – How could we persuade the public to swipe right?
If charities and non-profits are to succeed, to thrive, in today’s challenging world, then we need our key stakeholders to see us in the...
Joe Saxton
4 min read
Changing Society Briefing 6: Changing patterns of worship and religious belief and their impact on charities
Introduction This is the sixth in the Heyheyjoe briefing series, looking at external social, economic, and demographic changes and their...
Joe Saxton
5 min read
Ain’t no stopping us now: ten things we need to sort out, now that charities have a covenant with the government
Introduction We now have a covenant in place between the sector and the government for our relationship with them. Anybody who thinks...
Joe Saxton
4 min read
Why does the new sector Covenant make me so uncomfortable?
I am not a fan of the new sector Covenant with the government. I have been trying to work out why it makes me so queasy. I think there...
Joe Saxton
2 min read
Changing Society Briefing 5: The rise in wealth, income inequality and the rise in poverty, especially child poverty
Introduction This is the fifth in the Heyheyjoe briefing series, looking at external social, economic, and demographic changes and their...
Joe Saxton
4 min read
Its time for a regulatory revolution for charity lotteries-By Joe Saxton
Charity lotteries are a really important part of the fundraising landscape for charities and other non-profits. Put alongside the money...
Joe Saxton
4 min read
Changing Society Briefing 4: the changing way we die and its’ impact on charities.
Introduction This is the fourth in the Heyheyjoe briefing series looking at external social, economic, and demographic changes and their...
Joe Saxton
5 min read
Ten red flags on non-profit boards
Whenever I talk to chairs and trustees there are certain things that set my alarm bells ringing. Things that are likely to mean that the...
Joe Saxton
4 min read
Changing Society Briefing 3: Rising government debt and its impact on charities.
Introduction This is the third in the Heyheyjoe briefing series looking at external social, economic, and demographic changes and their...
Joe Saxton
4 min read
Decarbonising our house – was it worth it?
Our family started on a journey to de-carbonise our house about 8 years ago. When we redid the roof, we put in 12 solar panels. We were...
Joe Saxton
3 min read
This is the rainy day! So why do some charities still have big reserves?
I don’t like charities having reserves. I don’t like charities having money set aside for some future ‘rainy day’ rather than using here...
Joe Saxton
5 min read
Six big opportunities for grant-makers to increase their impact.
Grant-makers are under pressure. The number of applications are going up while the funds aren’t, and the needs of (smaller) charities and...
Joe Saxton
5 min read
Changing Society Briefing 2: More single people, lower fertility rate and changing family structures.
Introduction This is the second in the Heyheyjoe briefing series looking at external social, economic, and demographic changes and their...
Joe Saxton
6 min read
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