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Best for goal setting – Thames Valley Air Ambulance

At the heart of any strategy is the setting of goals and how they will be delivered. Too many strategies have a few lofty aspirations with little clarity about what the goals mean in practice. The winner for the best outline of their goals is Thames Valley Air Ambulance – I only found out about their strategy because one of their trustees thought it was so good it had made them apply to be a trustee in the first place. I really like the way the strategy explains all the different things it will need to do to achieve its goals, as you can see in the snips



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