At the heart of any strategy is the setting of goals and how they will be delivered. Too many strategies have a few lofty aspirations with little clarity about what the goals mean in practice. The winner for the best outline of their goals is Thames Valley Air Ambulance – I only found out about their strategy because one of their trustees thought it was so good it had made them apply to be a trustee in the first place. I really like the way the strategy explains all the different things it will need to do to achieve its goals, as you can see in the snips
You can find their strategy here: https://www.tvairambulance.org.uk/about-us/our-strategy/
