top of page

Best Medium Charity – Cherie Blair Foundation for Women

The Cherie Blair Foundation is a £2million charity that focus on women entrepreneurs. It is probably the best single strategy I read. It’s not too long at around 10 pages, it has great objective setting, great description of its values, and a good section on raising income and looking after its people. It highlights the kind of women it is helping, with some good case studies.

In particular I think the objectives it set out were clear and I could envisage the difference between the beginning and the end of the strategy period. The ‘how we work’ section and the values guide were particularly strong as the snip shows. All in all the strategy showed some clear strategic thinking. My only criticism would be that the charity name is too long, and does no justice to the work they do with women entrepreneurs.



bottom of page