Facial Palsy UK is a tiny charity with an income of under £100k a year. But its strategy is clearly set out in a word document: no designers, no photos, no corporate headshots, just the strategy. In particular I like the fact that it sets out the context in which it is working of the NHS, and the challenges of the healthcare sector currently.
It also sets out its goals clearly with details of the specifics involved in each goal. The information operational goal is included in the snips below. This has 13 different sub-goals covering written articles to distributing information leaflets. The whole strategy is a simple no-frills strategy perfect to guide a small organisation.
You can find their strategy here: https://www.facialpalsy.org.uk/wp-content/uploads/2023/06/fpuk_strategic_plan_2023_2026.pdf
