There are a lot of strategies with pictures of their CEOs or Chairs in various poses introducing the strategy, or talking about how excited they are about the plans. For me a little of this photo-embellishing goes a long way. Too many pages of too many strategies document are padded out with beautiful pictures – including of the CEO or Chair. So I thought I would give a tongue-in-cheek award to the best two best bits of eye candy. Danny from Oxfam with an enormous photo and a dazzling shirt looking over his shoulder. Jamie from the Co-Op Foundation looking straight at camera with those piercing blue eyes. Both are enough to make any strategy manager quiver with the clarity of their strategic intent.
You can find the Oxfam strategy here: https://www.oxfam.org.uk/documents/241/Oxfam_GB_Strategy_Document__FINAL.pdf and the Co-Op Foundation strategy here: https://www.coopfoundation.org.uk/strategy-2022-27/