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Best strategy on a website – Blood Cancer UK

One of the challenges of any strategy is how to present it to staff, volunteers, and stakeholders. Blood Cancer UK has tackled this by having both a pdf document (which is excellent in itself) and also a web section which divides into 6 different areas of the strategy. These cover areas such as ‘a message from people with blood cancer,’ ‘our strategy in seven sentences,’ and ‘how do we know this is the right strategy for people with blood cancer.’ It’s an engaging way of getting the strategy into some relevant bite-size chunks set out in the snip below





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