This report follows our previous ‘Ad Infinitum’ report that looked at charity advertising from 2006 up to predictions for 2014.
Having seen the interesting trends in the growth of charity expenditure on advertising and how this is split between media types we have explored the changes in the same areas with updated data from 2014 through to 2016.
This report includes:
A look at the UK’s advertising expenditure
An investigation of advertising across all sectors in the UK in comparison with the charity sector
A breakdown of spending on different media types by charities, and how this has changed over time