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Ringing a bell?

Analysing available evidence on the sources and benefits of awareness for charities

This five part report looks at some of the questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend. We did this by taking a sample of nearly 60 of the UK’s best-known charities, ranging in size from tens of million to hundreds of million, and analysing nfpSynergy data on them alongside their accounts and media spend over the last five years.

Ringing a Bell nfpSynergy June 2015
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