How successful have charities been over the last few decades
It is perhaps the single most important question a charity, or any other organisation, can ask itself: are we doing a good job? It is also one which is very difficult to answer for most not for profit organisations. While companies can easily measure profit, charities march to a different drum and set of measurement metrics. So the difficulty in measurement is partly, because working out what timescales to analyse (long-term change versus short-term impact) can be complicated, and partly because most organisations struggle to find the resources to conduct this type of analysis.