I have spent the last 20 years trying to help charities measure their brands, their awareness, and the impact of the work that they do....

How good are websites at helping charities be transparent? Transparency has become something of a buzzword for charities. It represents...

Introduction Charities have amongst the strongest brands of any organisation, commercial, public or voluntary. The image projected by...

Does the number of people who have a medical condition or a disability dictate the size of charities that support them? This report is...

This report follows our previous ‘Ad Infinitum’ report that looked at charity advertising from 2006 up to predictions for 2014. Having...

A guide to attitudinal segmentation for charities

The world of charities, voluntary and community organisations is changing faster than ever before. The pressures are now coming from a...

Analysing available evidence on the sources and benefits of awareness for charities This five part report looks at some of the questions...

What are the key issues if a charity wants to change its name? Introduction This paper is designed to look at some of the issues...